eFinPlan Newswire press release announcing launch of new software platform and web site

Ditching the Wall Street Lingo: eFinPLAN.com Helps Consumers Decipher Financial Planning

The secret language of personal financial planning has been decoded. That's good news for Americans who are a little nervous about the economy.

COLUMBUS, Ohio, Sept. 10 /PRNewswire/ --

eFinPLAN.com, a personal internet-based financial planning program replaces the traditional financial planner with a personalized plan created with the click of a mouse.

This comprehensive internet-based financial planning software was created with the "middle market" in mind, although its design will help people of all income levels reach their financial goals and improve their financial health and literacy.

Of the 108 million households who comprise this underserved middle market of America, only 1 percent to 2 percent make use of an accredited financial planner.

"Right now there is a perfect financial storm -- home foreclosures and household debt are up while the average savings rate is the lowest than since the Great Depression," says CEO and co-founder Kent Irwin. "We developed eFinPLAN to empower those people most affected by these factors to help them take control of their financial lives."

eFinPLAN gives analysis on over 50 financial topics, allowing users to develop a complete personal finance strategy not available with online calculators and other financial software.

"eFinPLAN is really about a Life Plan," explains Irwin. "College savings, insurance, retirement and estate planning -- we help American families plan for all their life goals with a single convenient product."

    The benefits of eFinPLAN include:
    -- Comprehensive financial plan covering all areas essential for effective
       wealth management
    -- A personalized action plan "checklist" for progressing toward financial
       goals
    -- Online software -- accessible 24/7 from any computer
    -- Low Cost -- eFinPLAN has a minimal annual fee as opposed to spending
       thousands on a planner
    -- No Selling -- eFinPLAN generates an objective report so users can make
       informed decisions about their finances without pressure
    -- Privacy -- the secure platform uses no identifying numbers (e.g. Social
       Security) or names

"One of our favorite quotes is 'A goal without a plan is just a wish,'" says co-founder Laura Irwin. "People who are just starting out or who don't make huge amounts of money think they don't have enough money for a financial plan -- and that's just not true anymore."

To find out more, contact Kent Irwin at 614-905-6430 or visit the Web site at eFinPLAN.com.

    Contact:
    Kent Irwin
    CEO and co-founder, eFinPLAN
    614-905-6430
    www.efinplan.com

SOURCE eFinPLAN.com